C·A·R Contractor Acquisition & Retention
Marketing built for U.S. contractors. We run the ads, the local search presence, and the follow-up — and we're measured on booked jobs, not impressions.
Free 30-minute teardown of your ad accounts and lead flow. No contract to get it. If the numbers say you don't need us, we'll tell you.
Section 01 — Where the job is lost
Most homeowners pick from the first three results they see. When a ceiling starts dripping before breakfast, the company at the top of the map gets the call — and it isn't the one with the best crew, it's the one that showed up on screen.
Speed to first contact decides the job more often than price does. Every hour a form sits in an inbox, the odds of ever reaching that homeowner fall off a cliff. Your office isn't slow — nobody told them the clock was running.
Shared marketplaces sell the same homeowner to four of your competitors, keep the phone number, and raise the price every season. You're paying rent on a customer list that will never have your name on it.
Section 02 — Services rendered
Everything we build feeds a single figure you can hold us to: cost per booked job. Nothing goes live before it can be measured against it.
Google Guaranteed verification, budget pacing by service area, and dispute filing on every junk lead — so you stop paying for wrong numbers and window shoppers.
Campaigns built around emergency and high-ticket intent, split by trade and ZIP. Negative keyword lists pruned weekly so your money stops going to "DIY" and "salary".
Google Business Profile, service-area pages written for the towns you actually drive to, and citations cleaned up across the directories that still matter.
Pages that load on a truck's LTE connection, with the phone number above the fold, financing terms stated plainly, and a booking form your office actually receives.
Every call, form and chat lands in one inbox with a 60-second auto-response, then a follow-up sequence that keeps working the estimate for 90 days.
Automatic review requests the hour a job closes, plus maintenance-plan and seasonal campaigns that bring last year's customers back without new ad spend.
Section 03 — Order of work
We pull your ad accounts, call recordings and the last 90 days of leads, then hand you a written teardown — whether or not you hire us.
Tracking numbers, conversion tracking, landing pages and the follow-up sequence. Nothing runs until every dollar can be traced to a job.
Campaigns go live in your strongest service areas first. We start narrow, then widen the radius only while cost per booked job holds.
One dashboard, one headline number, and a monthly call review with your office staff — because half of every wasted lead is answered badly, not bought badly.
Section 04 — Completed work
"Storm season used to be feast or famine. Now the schedule is full in February, which is the part nobody in roofing believes until it happens."
"We didn't need more leads. We needed to stop dropping the ones we already paid for. The auto-response alone paid for the first quarter."
"They cut two campaigns in month one and told me to spend the money on a dispatcher instead. That's when I figured they were straight with me."
Section 05 — Service plans
We never take a percentage of your media budget — it rewards the wrong thing. You pay us to manage, and you pay Google directly.
One trade, one metro. Owner-operators up to about $1.5M.
$2,400/mo + ad spend
Up to four service areas. Growing companies, $1.5M–$8M.
$4,800/mo + ad spend
Five or more markets, or several trades under one roof.
Customquoted per market
Section 06 — Questions we get asked
You do, from day one. Ad accounts, tracking numbers, the website, and every lead record sit in your name. If we part ways, nothing walks out the door with us — you keep the asset and the history.
A 90-day initial term, then month to month. Ninety days is roughly how long it takes for search data to be worth reading. Locking you in longer than that would be us managing our risk with your money.
$2,500 a month is the working floor for a single metro — below that the data is too thin to steer by. Most clients settle between $6,000 and $20,000 once cost per booked job is stable and predictable.
Local Services Ads can produce calls inside a week. Search ads take two to three weeks to find their footing. Local search and the map pack are a four-to-six month build — we'll say which lever we're pulling and when.
No. One trade, one metro, one client. Bidding two of our own clients against each other would raise both their costs and only benefit us.
We're registered in England, and the media team works U.S. hours on U.S. time zones with U.S. phone support. Our first five clients were American, and the practice grew from there — it never made sense to move.
Section 07 — Request for work
Thirty minutes. We look at your accounts, your call handling and your last 90 days of leads, then send a written teardown you can act on with or without us.
Prefer to talk? [email protected]